Mike DeWolfe : The Daily Edition

I have kicked the BTV habit in the wake of the Dave Gerry and Simi Sara booting. I thought I would share that with their few remaining advertisers. Here is my comment to the makers of Mini-Mini-Mini-Mini-Wheats (and sponsor of Breakfast Television in Vancouver): I wanted to let Kellogg's know that I have given up on the show you sponsor: CityTV Vancouver's Breakfast Televsion. After their firings and staff cutbacks, the morning show is no longer enjoyable. If your goal is to reach customers through advertising, I think you will find that Breakfast Television is a poor way to spend your advertising budget. For me, I've given up and I'm happy to be watching A TV's Morning show. It's local (for Vancouver Island) and it's entertaining. If you want to pass on that you've passed on BTV, why not let Kelloggs or Charles Bilash ( 2 ) know?

I start my morning with Breakfast Television. The insufferable perkiness of most morning shows makes me wretch. BTV was different because of acidic and thoroughly amusing Dave Gerry and his foil, the competant Simi Sara. For the last couple weeks, Dawn Chubai and Kyle "someone stole my eraser!" Donaldson have helmed the show on CityTV. I thought, "oh well-- those two deserve a vacation." Three weeks later I thought, "how much vacation do these guys, get?" Then I looked up BTV's site: No Dave. No Simi. They were booted on August 14th. I have to think this was because of two big factors: they were veterans who likely fetched high salaries; and CityTV is desperate for ratings. If they can't get the rating at least they will lose on the cheap. If you look at CityTV's advertisments it says it all: lots of spots going to the CityTV advertising department (Charles Bilash dances for the people who he pays money too-- likely there is an onslaught of co...