The Pink Industrial Complex

I am really tired of the stupid Facebook meme posting your bra color on your status. First off, most men cannot post in support. Second, women who have have double mastectomies cannot post either. Sorry, ladies, you've lost your breasts and your capacity to participate because you no longer wear a bra. Third, the goal of the "Think PinkTM" is not to cure breast cancer-- there is no cure. This isn't like smallpox where you can contain the virus and put the djinn in the bottle. Every woman may eventually have their body turn on them and give them a breast tumor. What we can hope for is to get mortality from cancer and metastasis down to almost 0%. You get cancer and you'll survive-- maybe even with both breasts unblemished. That's the deal with cancer, pneumonia, broken bones, heart disease and most illnesses: immunity will be hard to impossible. A solid treatment is possible with enough research and better prevention. In 100 years, women will still hear that they have cancer. Maybe in 20 years, they'll never hear that it's terminal.

Because the PinkTM industrial-complex is looking for a Cure, people are supporting a goal that cannot be attained. The Run for the CureTM can go on for 100 years and still never reach its goal. I wish I had thought of a campaign: "Make Mike 20 yrs. old!" You can keep the research going forever, you can give me the health of a 20 yr. old or give me 60 years of coming health; but you'll never make me 20 years old, so the fund raising can go on and on.

A couple alternatives posts have emerged and I like them both:

URGENT! FACEBOOK VIRUS ALERT. An email recently went out to women asking them to post the color of their bra. THIS IS A VIRUS. To fix it, you must remove your bra, then go to Settings>Enable Webcam>Record Movie. Please repost to your status.


Breastfeeding reduces your chances of getting breast cancer, and the longer you nurse, the lower your risk. It also helps your daughter reduce HER chances of getting breast cancer. So post this instead of the color of your bra today.

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